what is b&h?

Ever wondered about that distinctive green logo or heard seasoned photographers and filmmakers speak in hushed, reverent tones about a place simply called “B&H”? If you’re a creative professional, an aspiring enthusiast, or simply someone looking for top-tier electronics, chances are you’ve either stumbled upon their website or heard their name mentioned in countless gear recommendations. But what exactly is B&H? Is it just another electronics store, or is there something more to this renowned retailer?

The answer is a resounding “much, much more.” B&H Photo Video is not merely a store; it’s an institution, a veritable Mecca for anyone involved in photography, videography, audio, drones, computing, and a vast array of related professional and consumer electronics. For over 50 years, this New York City-based giant has built a reputation for its unparalleled inventory, competitive pricing, expert staff, and a unique operating philosophy that sets it apart in the retail landscape. Whether you’re a Hollywood cinematographer, a YouTube sensation, a wedding photographer, or a student buying your first camera, understanding what is B&H means understanding a significant pillar of the creative technology world.

In this comprehensive guide, we’ll peel back the layers of B&H Photo Video, exploring its rich history, its astounding product catalog, its commitment to customer service, and the distinct aspects that make it a go-to destination for millions worldwide. Get ready to dive deep into the world of gear, expertise, and a shopping experience unlike any other.

Quick Answers to Common Questions

What exactly is B&H?

B&H is one of the world’s largest retailers specializing in photography, video, audio, and professional electronics equipment. Think of B&H as your go-to destination for high-quality tech gear, whether you’re a pro or a passionate hobbyist.

What kind of products does B&H offer?

B&H offers a massive selection, ranging from cameras, lenses, drones, and computers to studio lighting, pro audio gear, telescopes, and even office equipment. If it’s electronic and helps you create, B&H likely has it!

Is B&H only for professional photographers or videographers?

Not at all! While B&H is a favorite among professionals, they cater to everyone from hobbyists and students to tech enthusiasts looking for quality gear. You’ll find products at B&H for every skill level and budget.

Can I shop at B&H if I don’t live in New York?

Absolutely! While B&H has an iconic superstore in New York City, their extensive website allows customers worldwide to shop their massive inventory. B&H ships globally, making their products accessible to everyone.

Why should I choose B&H over other electronics stores?

B&H stands out for its incredible selection, competitive pricing, and famously knowledgeable customer service. Plus, B&H has a long-standing reputation for reliability and often offers unique bundles and great deals.

What is B&H Photo Video? Unpacking a Legacy

At its core, B&H Photo Video is an internationally recognized retailer of professional and consumer electronics. Specializing in imaging, audio, and video equipment, the company has grown from humble beginnings into a global powerhouse. Founded in 1973 by Herman Schreiber, B&H started as a small photography shop and has since expanded to offer a truly mind-boggling selection of products, serving everyone from hobbyists to major production houses.

Origins and Evolution: From Humble Beginnings to Industry Giant

The story of B&H is one of relentless growth and unwavering commitment to its niche. Herman Schreiber, an observant Jew, established the company with strong ethical principles that continue to guide its operations today. The name “B&H” itself is derived from the first names of Herman and his wife, Blimie. Over the decades, as technology evolved from film cameras to digital, from analog audio to high-definition video, B&H Photo Video has consistently adapted, adding new product categories and expanding its expertise to meet the demands of a rapidly changing industry. This adaptability, combined with a focus on deep inventory and knowledgeable staff, cemented its reputation as a trusted source for cutting-edge gear.

Who is B&H For? A Diverse Clientele

While often associated with professional photographers and filmmakers, the reach of B&H extends far beyond. Its clientele includes:

• Professional Photographers: From fashion and portrait to landscape and photojournalism.
• Filmmakers and Videographers: Independent creators, studio professionals, and broadcast teams.
• Audio Engineers and Musicians: Studio recording, live sound, and home audio enthusiasts.
• Content Creators and Streamers: YouTubers, Twitch streamers, and podcasters looking for quality gear.
• IT Professionals and Tech Enthusiasts: Computers, networking equipment, and specialized accessories.
• Drone Pilots: Recreational and professional drone operators.
• Educators and Students: For academic and personal creative projects.
• Everyday Consumers: Looking for reliable electronics, from binoculars to smart home devices.

Essentially, if you create content, consume media, or simply appreciate high-quality electronics, there’s a good chance B&H has something for you.

The Unrivaled Product Catalog: Gear for Every Creator

One of the most compelling answers to what is B&H lies in its sheer volume and diversity of products. Walking into their NYC SuperStore or browsing their website is like entering a wonderland of technology, meticulously organized and packed with virtually every brand and model you could imagine in their core categories. The selection is truly mind-boggling, often dwarfing what you’d find at typical big-box electronics retailers.

Photography: From Entry-Level to Professional

B&H Photo Video started with photography, and it remains a cornerstone of their business. Here, you’ll find:

• Cameras: DSLRs, mirrorless cameras, medium format, point-and-shoot, action cameras, and specialized cameras from brands like Canon, Nikon, Sony, Fujifilm, Leica, and Panasonic.
• Lenses: An extensive selection covering every focal length and aperture, from wide-angle to telephoto, prime to zoom.
• Lighting Equipment: Studio strobes, continuous lights, speedlights, LED panels, modifiers (softboxes, umbrellas), and light stands.
• Camera Accessories: Tripods, monopods, bags, cases, filters, batteries, memory cards, and cleaning kits.

Videography & Cinema: Tools for Storytellers

For those capturing motion, B&H offers an equally impressive array:

• Camcorders & Cinema Cameras: Professional video cameras, digital cinema cameras, and prosumer camcorders.
• Video Lenses: Dedicated cinema lenses and high-performance photographic lenses suitable for video.
• Video Accessories: Stabilizers, gimbals, drones, monitors, external recorders, video switchers, and streaming equipment.
• Post-Production Gear: Editing workstations, storage solutions, and color grading monitors.

Audio: Capturing and Creating Sound

Beyond sight, B&H excels in sound, catering to musicians, podcasters, and audio professionals alike:

• Microphones: Studio condensers, dynamic mics, lavalier mics, shotgun mics, and wireless systems.
• Audio Interfaces & Mixers: For recording, mixing, and live sound applications.
• Headphones & Monitors: Studio monitoring headphones, consumer headphones, and professional studio monitors.
• Portable Recorders: For field recording, interviews, and on-the-go audio capture.

Computers & IT: The Backbone of Creativity

Modern creative work relies heavily on computing power. B&H Photo Video stocks a comprehensive range of:

• Laptops & Desktops: High-performance workstations, gaming rigs, and creative-focused laptops.
• Monitors: Professional color-accurate displays, gaming monitors, and general-purpose screens.
• Storage Solutions: SSDs, HDDs, NAS (Network Attached Storage), and cloud backup solutions.
• Networking Gear: Routers, switches, and connectivity accessories.
• Software: Operating systems, creative suites, and specialized applications.

Drones, Optics, and More: Expanding Horizons

The catalog doesn’t stop there. You’ll also find:

• Drones: Consumer and professional camera drones, FPV drones, and accessories from DJI, Autel, and more.
• Optics: Binoculars, telescopes, spotting scopes, and night vision devices.
• Smart Home & Consumer Electronics: A curated selection of smart devices, TVs, and personal gadgets.

With thousands of products spanning hundreds of top brands, the answer to what is B&H from a product perspective is: virtually everything a creative or tech enthusiast could ever need, all under one roof (or one website).

Beyond Products: The B&H Experience, In-Store and Online

While the product selection at B&H Photo Video is undeniable, what truly elevates it above competitors is the overall customer experience. This encompasses everything from their iconic physical store to their robust online presence and their commitment to expert customer service.

The Iconic NYC SuperStore: A Destination in Itself

For many, the ultimate B&H store experience is a visit to their flagship SuperStore in New York City (420 9th Ave, Manhattan). This isn’t just a store; it’s a bustling hub of technology and innovation, spanning an entire city block. What makes it unique?

• Conveyor Belt System: A mesmerizing overhead conveyor system efficiently transports purchased items from cashiers to a central pickup point, adding a touch of futuristic charm.
• Knowledgeable Staff: The sales floor is staffed by hundreds of employees, many of whom are working photographers, filmmakers, or audio professionals themselves. They offer unparalleled, unbiased advice based on real-world experience.
• Try Before You Buy: Much of the equipment is on display, allowing customers to handle, test, and compare products firsthand, an invaluable advantage for complex gear.
• Multilingual Support: Reflecting New York City’s diversity, staff members often speak multiple languages, enhancing accessibility for international visitors.

Visiting the B&H NYC store is often described as an event, a pilgrimage for gearheads, and a testament to retail done right.

Global Reach Through E-commerce: Seamless Online Shopping

Recognizing the global demand, B&H Photo Video has also built a world-class e-commerce platform. Their website, bhphotovideo.com, is a meticulously organized digital storefront that mirrors the vastness of their physical store. Key features of their online experience include:

• Detailed Product Pages: Comprehensive specifications, high-resolution images, video reviews, and user manuals for almost every item.
• Customer Reviews & Q&A: A vibrant community provides valuable insights and answers common questions.
• Learning Center: A treasure trove of articles, buying guides, tutorials, and gear news, demonstrating B&H’s commitment to educating its customers.
• Live Chat & Phone Support: Access to their expert sales and technical support teams from anywhere in the world.
• Efficient Shipping: Robust shipping options, including international delivery, with clear tracking and competitive rates.

Whether you’re in New York or halfway across the globe, the online experience ensures that the answer to what is B&H includes convenient, informed access to top-tier equipment.

Customer Service Excellence: Knowledgeable Support and Trust

A cornerstone of B&H’s reputation is its unwavering commitment to customer service. Unlike many retailers where sales associates might have superficial product knowledge, B&H’s staff are often experts in their fields. This translates to:

• Expert Advice: They can guide you through complex choices, helping you find the right gear for your specific needs and budget.
• Technical Support: Beyond sales, they offer post-purchase assistance and troubleshooting.
• Flexible Return Policies: Generally customer-friendly return and exchange policies, providing peace of mind.
• No Pushy Sales Tactics: The focus is on providing solutions, not just making a sale.

This dedication to the customer fosters a deep sense of trust, making B&H Photo Video a preferred retailer for discerning professionals.

Understanding the B&H Operating Philosophy: The Sabbath Observance

One of the most distinctive and widely discussed aspects of B&H Photo Video’s operation is its strict observance of the Jewish Sabbath and holidays. This unique policy profoundly impacts its retail schedule and is a direct reflection of the company’s foundational values.

The “Closed on Saturday” Policy Explained

As an Orthodox Jewish-owned and operated company, B&H closes for the Jewish Sabbath (Shabbat) starting Friday evening at sundown until Saturday evening at sundown. They also close for all major Jewish holidays throughout the year. This means:

• Physical Store: The NYC SuperStore is completely closed to the public during these times.
• Online Operations: Their website remains accessible for browsing, but orders placed during these periods are not processed, and customer service is unavailable. Shipping and order fulfillment resume once the Sabbath or holiday concludes.

This commitment to religious observance is rare among major retailers and is a point of pride for the company and a significant part of its identity.

Implications for Customers: Planning Your Purchases

While this policy is integral to B&H’s identity, it does require customers to plan accordingly. For those accustomed to 24/7 retail, it means:

• No Saturday Shipping or Pickup: If you need gear urgently for a weekend shoot, you must order by Friday morning at the latest for delivery or plan to visit the store earlier in the week.
• Customer Service Availability: Be aware that phone and chat support will be offline during observance periods.
• Checking the Holiday Schedule: B&H prominently displays its upcoming holiday closure schedule on its website, making it easy for customers to anticipate any interruptions.

Despite these closures, the vast majority of customers find the minor inconvenience outweighed by the overall benefits of shopping at B&H. It’s a testament to the company’s quality that customers are willing to adapt to its unique schedule.

A Commitment to Values

For B&H Photo Video, the Sabbath observance is not just a policy; it’s a core value. It reflects a commitment to ethical business practices and the well-being of its employees, allowing them time for family and religious observance. This deeply embedded philosophy contributes to a positive work environment and, in turn, translates into dedicated and knowledgeable service for customers. Understanding this aspect is crucial to fully grasp what is B&H as a company.

Why Professionals & Enthusiasts Choose B&H: Key Advantages

With countless options for purchasing electronics, why do so many professionals and serious enthusiasts consistently choose B&H Photo Video? The reasons are multifaceted, combining tangible benefits with an intangible sense of trust and reliability.

Key Benefits of Shopping at B&H

Let’s look at the statistics and advantages that make B&H a leader:

Feature	Benefit to Customer	Impact
Vast Inventory	Access to tens of thousands of products from hundreds of brands.	One-stop shop, higher chance of finding niche or hard-to-find items.
Expert Staff	Hundreds of knowledgeable, often industry-experienced sales & support team members.	Unbiased, professional advice and technical support.
Competitive Pricing	Aggressive pricing, price matching, and frequent sales/promotions.	Get the best value for your investment.
Reliable Shipping	Efficient domestic and international shipping options.	Gear arrives quickly and safely, worldwide.
Customer-Friendly Returns	Clear and fair return/exchange policies.	Peace of mind with purchases, flexibility if gear isn’t right.
Educational Resources	Extensive Learning Center with articles, guides, and videos.	Empowerment through knowledge, helping customers make informed decisions.

Additional Advantages

• Authorised Dealer: B&H Photo Video is an authorized dealer for virtually all major brands, meaning you get genuine products with full manufacturer warranties, avoiding gray market issues.
• ProPhoto & ProAudio Rebates: They often participate in and facilitate manufacturer rebates, allowing customers to save even more.
• Used Equipment Marketplace: The B&H Used Department offers a robust selection of pre-owned gear that is tested and rated, providing cost-effective options with a guarantee.
• Business & Education Solutions: Dedicated departments cater to the unique needs of businesses, government agencies, and educational institutions, offering special pricing and services.

These combined factors create a compelling argument for why B&H continues to be a top choice for anyone serious about their gear. The confidence that comes from buying from a trusted, knowledgeable source is invaluable.

Maximizing Your B&H Journey: Expert Tips and Actionable Insights

Now that you have a comprehensive understanding of what is B&H, here are some actionable tips to help you make the most of your shopping experience, whether you’re a first-timer or a seasoned patron.

1. Research Thoroughly Before You Buy

While B&H’s staff are experts, coming prepared with your needs and some basic research will enhance your experience. Use their website’s detailed product pages, customer reviews, and the Explora Learning Center to narrow down your choices. Understanding jargon and key specifications will help you communicate effectively with sales associates and make informed decisions.

2. Leverage Sales and Promotions

B&H Photo Video frequently runs sales, deals of the day, and special promotions. Keep an eye on their “Deals” section on the website. Black Friday, Cyber Monday, and seasonal sales are prime times for significant savings. Subscribing to their newsletter can give you early access to these offers.

3. Don’t Hesitate to Ask for Expert Advice

This is where B&H truly shines. Whether you’re in the NYC store or using their online chat/phone support, take advantage of the knowledgeable staff. Don’t be afraid to ask specific questions about compatibility, performance, or even alternative solutions. Their goal is to help you find the *right* product, not just any product.

4. Understand Shipping Options and International Orders

If you’re ordering online, especially internationally, carefully review the shipping options, costs, and estimated delivery times. Be aware of any potential customs duties or import taxes for international shipments. B&H does a good job of outlining these, but it’s always wise to be informed.

5. Explore the Used Gear Marketplace

Looking for a deal or a specific discontinued item? The B&H Used Department is an excellent resource. You can find high-quality, inspected used gear often at a significant discount. Each item is thoroughly checked and rated, offering much more security than buying from unknown sellers.

6. Consider Financing Options

For larger purchases, B&H Photo Video offers various financing options, often through partner credit cards or installment plans. If managing your budget is a concern, explore these possibilities, but always read the terms and conditions carefully.

7. Plan Around Sabbath and Holiday Closures

As discussed, B&H closes for Shabbat and Jewish holidays. Check their website’s holiday schedule well in advance if you have time-sensitive needs or plan to visit the NYC store. This simple step can prevent frustration.

8. Make a List (Especially for In-Store Visits)

The NYC SuperStore can be overwhelming due to its size and energy. Having a detailed list of what you need and what questions you have will help you stay focused and ensure you don’t forget anything important.

By following these tips, you can transform a simple transaction into a rewarding and efficient gear acquisition experience with B&H Photo Video.

Conclusion

So, what is B&H Photo Video? It is far more than just a retailer; it’s a cornerstone of the creative industries, a testament to passionate expertise, and a model for customer-centric service. From its humble beginnings in New York City to its global online presence, B&H has consistently prioritized an unparalleled product selection, deep industry knowledge, and a unique operating philosophy rooted in strong values.

Whether you’re a seasoned professional seeking the latest high-end cinema camera, a burgeoning content creator looking for your first microphone, or simply someone in search of reliable electronics, B&H Photo Video stands ready to serve. Its combination of vast inventory, competitive pricing, and genuinely expert staff makes it an indispensable resource for millions around the world. Understanding what is B&H means recognizing a commitment to quality, integrity, and the enduring spirit of creativity.

The next time you’re in the market for gear, consider exploring the world of B&H Photo Video. You might just find your new favorite place to shop for all things photo, video, and beyond.

Frequently Asked Questions

What is B&H Photo Video?

B&H Photo Video is one of the world’s largest non-chain retailers specializing in photography, video, audio, and computer equipment. Established in 1973, it’s known for its extensive inventory, competitive pricing, and deep expertise in professional and consumer electronics.

What types of products does B&H sell?

B&H specializes in a comprehensive range of imaging and audio equipment, including digital cameras, lenses, camcorders, drones, lighting, and studio gear. They also offer a wide selection of computers, accessories, mobile electronics, and professional audio devices for creators and professionals.

Where is B&H Photo Video located?

B&H Photo Video’s iconic flagship superstore is located in Manhattan, New York City, on 9th Avenue. While their physical store is a major destination, the vast majority of their sales are conducted through their robust e-commerce website, which ships products globally.

Is B&H a reputable company for camera equipment?

Yes, B&H is widely considered one of the most reputable companies for buying camera and video equipment. They are highly regarded for their honest dealings, knowledgeable customer service, and dedication to offering a vast selection of high-quality products from top brands.

Does B&H ship internationally?

Yes, B&H offers international shipping to many countries around the world. Customers can typically view available shipping options and costs during the checkout process on their website, with various carriers and speeds available depending on the destination.

What makes B&H stand out from other retailers?

B&H stands out due to its unique combination of unparalleled product selection, highly knowledgeable sales staff (many of whom are industry professionals), and a commitment to customer service. Their extensive inventory, competitive pricing, and status as an authorized dealer for thousands of brands also contribute to their strong reputation.